The Challenge

Comic Hero University came to The McNew Agency with top marks in social media engagement but needed help expanding their reach through a new channel. Their mission of making comics accessible to everyone through education was resonating with their local community. Now they needed a strategic marketing plan to:

• Scale their educational content through a weekly podcast
• Turn their social following into an engaged learning community
• Measure and improve community participation
• Create sustainable growth in their digital classroom

Our Marketing Strategy

We developed a curriculum for community growth:

• Lesson Planning (Content Strategy)
  • Created educational content calendar aligned with comic releases
  • Developed “Study Guide” email campaigns for podcast episodes
  • Designed shareable “Pop Quizzes” for social engagement
  • Implemented community feedback loops for content optimization

• Class Participation (Engagement Strategy)
  • Established “Office Hours” Q\&A segments
  • Created “Required Reading” lists with engagement incentives
  • Developed “Extra Credit” opportunities for active community members
  • Built measurement systems for participation tracking

• Student Success (Growth Strategy)
  • Implemented “Peer Study” group discussions
  • Created “Alumni” showcase opportunities
  • Developed “Honor Roll” recognition program
  • Designed “Graduate” level engagement opportunities

Report Card (Results)

After one quarter of implementing our strategy:

• 40% increase in community engagement rates
• 2,500+ podcast subscribers (“enrolled students”)
• 28% growth in “study group” email list
• 35% increase in “campus visits” (website traffic)
• 15% growth in store visits from podcast listeners

Honor Roll Achievements

• Successfully launched podcast “classroom”
• Created scalable community education framework
• Established metrics for ongoing improvement
• Developed engaged learning community

Graduate Testimonial

“The McNew Agency helped us turn our passion for comic education into a thriving digital community. Their strategic approach transformed our social followers into active participants in our mission.”

– Enrique Munoz, Comic Hero University