The Challenge
Comic Hero University came to The McNew Agency with top marks in social media engagement but needed help expanding their reach through a new channel. Their mission of making comics accessible to everyone through education was resonating with their local community. Now they needed a strategic marketing plan to:
- Scale their educational content through a weekly podcast
- Turn their social following into an engaged learning community
- Measure and improve community participation
- Create sustainable growth in their digital classroom
Our Marketing Strategy
We developed a curriculum for community growth:
- Lesson Planning (Content Strategy)
- Created educational content calendar aligned with comic releases
- Developed “Study Guide” email campaigns for podcast episodes
- Designed shareable “Pop Quizzes” for social engagement
- Implemented community feedback loops for content optimization
- Class Participation (Engagement Strategy)
- Established “Office Hours” Q\&A segments
- Created “Required Reading” lists with engagement incentives
- Developed “Extra Credit” opportunities for active community members
- Built measurement systems for participation tracking
- Student Success (Growth Strategy)
- Implemented “Peer Study” group discussions
- Created “Alumni” showcase opportunities
- Developed “Honor Roll” recognition program
- Designed “Graduate” level engagement opportunities
Report Card (Results)
After one quarter of implementing our strategy:
- 40% increase in community engagement rates
- 2,500+ podcast subscribers (“enrolled students”)
- 28% growth in “study group” email list
- 35% increase in “campus visits” (website traffic)
- 15% growth in store visits from podcast listeners
Honor Roll Achievements
- Successfully launched podcast “classroom”
- Created scalable community education framework
- Established metrics for ongoing improvement
- Developed engaged learning community
Graduate Testimonial
“The McNew Agency helped us turn our passion for comic education into a thriving digital community. Their strategic approach transformed our social followers into active participants in our mission.”
– Enrique Munoz, Comic Hero University
