The Challenge
New Day Bookkeeping had established a solid reputation for excellent service, but owner Kathy Brown’s unique insights into financial management remained an untapped resource. While her perspectives on mindful money management and ethical accounting practices were revolutionary, they needed a platform. She approached The McNew Agency to:
- Establish her voice as an industry thought leader
- Transform her insights into engaging LinkedIn content
- Build a following of engaged financial professionals
- Create sustainable content strategies for ongoing growth
Our Marketing Strategy
We developed a sunrise strategy for visibility:
- First Light (Content Strategy)
- Mapped core beliefs to content pillars
- Created “Morning Wisdom” series for daily insights
- Developed weekly long-form thought pieces
- Established content rhythm for optimal engagement
- Breaking Dawn (Engagement Strategy)
- Implemented strategic connection building
- Created “Financial Forecast” discussion series
- Developed engagement patterns for peak activity times
- Built community interaction frameworks
- Daybreak Success (Growth Strategy)
- Launched collaborative content initiatives
- Created “Horizon Talks” with industry peers
- Developed “Rising Star” showcase opportunities
- Designed expert positioning framework
Illuminating Results
After three months of strategic implementation:
- 45% increase in LinkedIn engagement
- 2,000+ new targeted connections
- 32% growth in post reach
- 25% increase in inbound inquiries
- 3 speaking engagement invitations
Breakthrough Achievements
- Established consistent thought leadership presence
- Created scalable content framework
- Built engaged professional community
- Developed industry authority position
Client Reflection
“The McNew Agency helped me find my voice and share it with confidence. Their strategic approach transformed my industry experience into content that resonates with both peers and potential clients.” – Kathy Brown, Owner, New Day Bookkeeping
