The Challenge
After two decades as The Corporate Advocate, this staffing industry pioneer needed their brand to reflect their evolved role in modern workforce solutions. While their name carried 20 years of trust, their brand presence hadn’t kept pace with their innovations in staffing and consulting. They approached The McNew Agency to:
- Modernize their brand while honoring their legacy
- Refresh their market position for today’s staffing challenges
- Update their visual identity and messaging
- Transform industry experience into brand authority
Our Marketing Strategy
We presented a compelling brand evolution:
- Discovery Phase (Brand Analysis)
- Conducted comprehensive brand audit
- Analyzed 20 years of market positioning
- Evaluated current industry perceptions
- Mapped future brand opportunities
- Brand Evolution (Identity Development)
- Refined core brand messaging
- Updated visual identity system
- Created modern communication framework
- Developed brand story architecture
- Market Reintroduction (Launch Strategy)
- Orchestrated strategic brand reveal
- Implemented multi-channel rollout
- Engaged key industry stakeholders
- Activated brand ambassador program
The Impact (Results)
First quarter after rebrand launch:
- 45% increase in brand recognition
- 40% improvement in proposal success rate
- 30% growth in consulting inquiries
- 25% increase in referral quality
- 5 industry publication features on the rebrand
Brand Transformation Achievements
- Successfully modernized 20-year legacy
- Created scalable brand framework
- Established clear market differentiation
- Positioned for next-generation leadership
Client Reflection
“The McNew Agency helped us honor our past while boldly stepping into our future. Their rebranding strategy transformed our decades of experience into a powerful modern presence that truly reflects who we’ve become.” – Joey Sanchez, Owner, The Corporate Advocate
