Marketing Insights

Business insights and articles written by our team of world-class professionals

Imagine what it would feel like if your blog were as successful as you want it to be.
Strategy
Michael McNew

6 Smart Blogging Strategies

Blogging falls at the center of a strong digital marketing campaign. It’s the living, breathing attraction that drives visitors to your website. When you’re doing digital well, most people won’t come to visit your homepage, but will instead visit one of the many fresh, relevant, informative blog posts you’ve published to your site.

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A typical holiday video marketing thumbnail.
Content Marketing
Michael McNew

Holiday Video Marketing: Using Video For A Holiday Boost

The holiday season is upon us. It’s time to take a look at holiday video marketing and how to use it to draw in epic results. There’s no question that video is a powerful tool to market your brand online. However, during the holiday season, it gains power in epic proportions.

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Strategy
Michael McNew

The Secret To Marketing On A Budget

If you don’t manage to pull off a great marketing strategy, you’ll never have the revenue to grow. However, you may not have the cash reserves to run a pay-per-click ad or put together traditional marketing materials. The truth is, with a little patience to learn something new, the best channels for marketing on a budget are readily available, under your control, and (best of all) free. That’s right, free.

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B2B holiday marketing doesn't work like B2C holiday marketing.
Content Marketing
Michael McNew

B2B Holiday Marketing: How To Get The Most From The Slow Season

The holiday season sucks for most B2B brands. But when you include B2B holiday marketing, you can get results you didn’t expect. Here are some great ways to build momentum through the holiday season and turn the next year into an amazing one for your B2B business.

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When you tap into fun social marketing holidays you can increase your engagement.
Social Media Marketing
Michael McNew

Fun Social Marketing Holidays: The Big List

If you know how to create fun social marketing content, your audience will interact with it more, leading you to more results. These weird and wacky holidays will help you create more fun social marketing content for your brand to see success through.

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Blogging
Michael McNew

Blogging Is Important To Growing Your Brand

There’s no doubt that blogging is important, especially once you see everything it helps do to grow your brand. It’s massive for growth. Find out all the ways blogging is important to grow your brand so you can understand why you need to start your blog now.

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Blogging
Michael McNew

Start A Blog: A Small Business Step-By-Step Guide

If you haven’t already, you need to start a blog for your small business and start getting the results that having a blog brings to it. The steps outlined here will take you from invisible on the web to one of the best sources of information in your industry. Follow them closely and see your brand grow.

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Content Marketing
Michael McNew

Social Proof: How Opinions Influence Buying Decisions

Social proof can shift the way your potential leads think and make their buying decisions. But how, and how can you use it? In this article, we’ll go in-depth to understand what social proof is, how it works, and what you can do to make it benefit your brand and help you grow.

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